As part of a broader moneymaking push, Pinterest debuted Cinematic Pins last summer. They're video-based Promoted Pins that users can control by scrolling up and down their mobile devices, and … Read the whole story
Yahoo's revenue from its search business will decline 12.7% to $1.41 billion in 2016, according to data from eMarketer released Wednesday. Advertisers in aggregate … Read the whole story
But as mobile programmatic's trajectory steepens, a certain cautiousness has started to creep in. Part of this stems from the spirited early investment in … Read the whole story
The new marketplace will allow users to monitor campaigns, run analytics, view the locations of inventory and review the agencies they've worked with in … Read the whole story
Mobile commerce has grown so much globally over the years that there's now a treasure trove of data that can be used to derive … Read the whole story
"FordPass is one way we deliver for customers a best-in-class consumer experience," Ford VP Elena Ford tells "Marketing Daily" at the N.Y. Auto Show. … Read the whole story
According to ReachMail, since investing in acquisition of new customers is six to seven times costlier than re-activating past customers, there is a huge … Read the whole story
Xpressdocs, a provider of direct-marketing solutions for enterprises and franchises, and Chalk Digital, a mobile ad platform, announced a partnership today to help franchises … Read the whole story
Year-over-year, global markets experienced strong growth in average connection speeds and overall broadband adoption, according to the latest findings from content delivery service company … Read the whole story
President and CEO Mark Parker credits the "robust" performance to "serving the athlete personally every day." And he says that more innovative products, including … Read the whole story
Facebook's Carolyn Everson told a 4As Conference crowd Wednesday morning that many "legacy" ad shops are lagging in the deployment of successful strategies that … Read the whole story