MoBlog
by Ben Frederick, Staff Writer
Search giant Google, owner of YouTube, creator of Android, and nemesis of Facebook, is reportedly creating a live-streaming app called YouTube Connect. The app is modeled after Twitter's Periscope and … Read the whole story
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by Ben Frederick
Ads with a GPS coordinate increased eCPM (effective cost per thousand impressions) by 162%, and those that leveraged user data like age and gender … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing … Read the whole story
by Gavin O'Malley
Pinterest's monetization efforts may be doing even better than it claims. If accurate, that would up dramatically from the roughly $100 million in revenue … Read the whole story
COMMENTARY
by Deepankar Katyal, Op-Ed Contributor
Deep linking is a giant step for mobile publishers and app developers that will allow them to be on par with desktop for the … Read the whole story
by Karlene Lukovitz
The flavor, originally offered during Halloween 2004, has been one of the all-time most requested flavors on social media, according to Melissa Miranda, director … Read the whole story
COMMENTARY
by Aaron Trubic, Op-Ed Contributor
Agencies are quite rightly dubbing Instagram's algorithm change "Reachpocalypse 2016." What do the changes really mean for marketers? Read the whole story
by Ben Frederick
ClicksMob, a mobile audience acquisition platform, has announced a merger with AppGrade, a mobile video monetization platform. The companies will focus on monetizing video … Read the whole story
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by Amy Corr
Random App of the week: Visit Philadelphia launched a custom keyboard for fans of the beloved city. Now, when you are hungry for a … Read the whole story
by Larissa Faw
A session at the 4As Transformation Conference in Miami featured four industry mavens who offered thoughts on how the industry is addressing these critical … Read the whole story
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by Amy Corr
CP+B LA promoted Kevin Jones to chief creative officer. In his new role, Jones will lead the LA creative department and the work created … Read the whole story