MoBlog
by Gavin O'Malley, Staff Writer
Among mobile marketers, what is separating the winners from the losers? Well, top mobile teams are nearly 200% more likely to use deep links that drive users to directly download … Read the whole story
by Gavin O'Malley
Without leaving Pinterest's core platform, the pins encourage users to click or tap on any of the individual steps to get the full instructions, … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
One-third of Brazilian mobile Internet users say they never pay attention to ads, according to research from Adsmovil. Read the whole story
by Ben Frederick
Pyze, a mobile business intelligence firm, emerged from stealth today having secured $1.7 million in seed funding. The aim of the company is to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Snapchat introduced a new version of its chat app, Chat 2.0, that aims to make transitions between different types of communication more seamless. Read the whole story
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by Ben Frederick
Hopper, an airfare app that tells users how to find the cheapest tickets based on the timing of the flight, announced that it has … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As anyone who has tried knows, breaking old habits can be difficult. This has been found to be true with consumer behavior around mobile … Read the whole story
by Tobi Elkin
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remains a challenge. That's among the issues raised in a recent report by … Read the whole story
by Laurie Sullivan
Google became a triple-play provider Tuesday, adding home telephone to Internet and television services. The service, introduced as Fiber Phone, aims to complement the … Read the whole story
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by Tobi Elkin
Integral Ad Science is trying to help advertisers lessen the risk of placing ads on non-brand-safe apps. On Wednesday, Integral announced a pre-bid targeting … Read the whole story
by Laurie Sullivan
Google on Wednesday made a new mobile ad format available to all original equipment manufacturer automotive advertisers in the U.S. The ads recreate a … Read the whole story