Ad blockers and declining ad effectiveness have forced marketers to switch tactics and focus more on real-time, owned and shared media. That change has brought a shift in strategy to … Read the whole story
Near-field communication (NFC) powers most forms of mobile payments, an industry that has exploded in recent years. The NFC market is growing in lockstep … Read the whole story
It has taken a while, but businesses have come around to leveraging smartphones for far more than trying to sell ads. Read the whole story
Mirroring more traditional TV spots, Instagram recently began letting brands run ads up to 60 seconds in length. Previously, the Facebook unit had capped … Read the whole story
The British actor, who starred in "The Transporter" and "The Expendables" series, is the main man (and woman) in teaser videos for the G5's … Read the whole story
Google has announced a way for Apple developers to write virtual reality apps for the iPhone. The shift will enable iPhone users to use … Read the whole story
Raden, a suitcase/travel bag brand, announced the launch of a line of Bluetooth-enabled luggage this week. The company also announced a $3.5 million seed … Read the whole story
AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. … Read the whole story
Pete and Gerry's Organic Eggs has appointed NYC-based Figliulo&Partners creative agency of record. The agency was selected following a competitive review and will service … Read the whole story
In a big media day we have "The Times" shying away from rolling news as BuzzFeed embraces it and Red Bull Media House gets … Read the whole story