Lakshman Krishnamurthi, a marketing professor at Northwestern University's Kellogg School of Management and co-author of the research, explains how those small screens shape shopping … Read the whole story

If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who … Read the whole story

Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new … Read the whole story

Waiting in line for anything today has its benefits - for most it's a head down opportunity to catch something new on Instagram, Snapchat … Read the whole story

Tempting more publishers to play along, Facebook is adding video ads to Instant Articles. Partner publishers can begin running animated ads and "click to … Read the whole story

Mobile marketing firm Vibes debuted a transactional messaging solution for enterprises to automate service messaging. The alerts inform users whether payments have processed or … Read the whole story

Last week I wrote a slightly tongue-in-cheek post titled "Why Readers Should Pay For All Content." Unbeknownst to me, just one day earlier, the … Read the whole story

In a move that brings it in line with larger social platforms like Twitter and Facebook, photo portfolio-building platform 500px announced the launch of … Read the whole story