MoBlog
by Gavin O'Malley, Staff Writer
In our age of seemingly short attention spans and hair-trigger thumbs, it's natural to assume that brevity is always best. Yet, at least when it comes to journalism, that's not … Read the whole story
by Joe Mandese
In a surprise move, the ad industry's media ratings watchdog -- the Media Rating Council -- is poised to probe the people big brands … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
No wonder the public are zoning out ads when Samsung can notch up nearly 42 hours of tv spots in a single month. Read the whole story
by Ben Frederick
Playbuzz, an Israeli company that transitioned from being a Buzzfeed clone to being a publisher-focused platform that provides sponsored content, raised $15 million in … Read the whole story
COMMENTARY
by Bryce Clemmer, Op-Ed Contributor
Streaming services have essentially reached the end of what they can do with audio alone. The next logical step for them to take is … Read the whole story
-
by Gavin O'Malley
Confirming earlier reports, Slack Technologies just raised $200 million at a valuation of $3.8 billion. New investors include Thrive Capital, Comcast Ventures and GGV. … Read the whole story
by Ben Frederick
Mobile marketing firm Vibes debuted a transactional messaging solution for enterprises to automate service messaging. The alerts inform users whether payments have processed or … Read the whole story
by Ben Frederick
Reserve, a restaurant booking app, announced the acquisition of payments startup Dash. Dash's founder and team will join Reserve as a part of the … Read the whole story
-
by Tobi Elkin
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matching video viewability targeting segments to its platform. The addition will help advertisers … Read the whole story