MoBlog
by Ben Frederick, Staff Writer
I don't think it's an overstatement to say that live video will reshape the manner in which the next generation experiences the Internet. In 2015, mobile video traffic accounted for … Read the whole story
by Ben Frederick
Social-media platform Twitter updated its conversion lift reports today to help advertisers understand how effective their ads are on the platform. The metrics are … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Reviewing eMarketer's latest forecast for U.S. ad spending on programmatic media, it's clear that mobile is a key driver of the growth. Between 2016 … Read the whole story
by Gavin O'Malley
Further flexing its live video muscles, Facebook plans to prominently place a video tab right in its Messenger app. Facebook is also rolling out … Read the whole story
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by Richard Whitman, Columnist
Rewarded video ads are just ads that offer the player something (game points, extra lives, a chance to win game currency) in return for … Read the whole story
by Ben Frederick
Mobile engagement platform Localytics announced a partnership with Salesforce today, marking Salesforce's first partnership with a mobile platform. The partnership will allow Localytics to … Read the whole story
COMMENTARY
by Eric Wheeler, Op-Ed Contributor
As the third and fourth quarters historically grab the bulk of campaign spending, political marketers are preparing to go full throttle in the weeks … Read the whole story
by Sarah Mahoney
"This report shows that retailers are taking major steps to integrate their in-store and digital operations and narrow the difference between the two," says … Read the whole story
by Ben Frederick
The company cites emerging challenges as a growth area-the encryption of video and data traffic pose management challenges that can negatively impact network efficiency. Read the whole story
by Jess Nelson
Sailthru announced the acquisition of mobile marketing automation platform Carnival.io on Wednesday, expanding its personalized marketing platform with added mobile features. The financial terms … Read the whole story
by Sara Guaglione
Both traditional and digital publishers made an impression on the Academy, with publications like The New York Times receiving 10 nominations and Refinery29 close … Read the whole story