MoBlog
by Gavin O'Malley, Staff Writer
Facebook has a serious sharing problem. That is, users are posting a ton, but mostly news stories and viral videos rather than personal content. The latter is critical to Facebook's … Read the whole story
by Gavin O'Malley
For Facebook, the new features are part of a broader effort to grow Messenger into a service on par with its flagship app. Just … Read the whole story
COMMENTARY
by John Motavalli, Columnist
It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. Read the whole story
by Ben Frederick
Twine is a company that helps app publishers monetize their data. As CEO Elliot Easterling puts it, they're a supply-side platform (SSP) for data … Read the whole story
COMMENTARY
by Geoff McCleary
One of the biggest challenge pharma marketers face is how to improve patient adherence. Approximately 34% of patients will never fill their first prescription, … Read the whole story
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by Ben Frederick
IBM is debuting new features for the golf tournament: wearable apps, 4K video broadcast and streaming, and bringing its popular Track feature to mobile. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While the Internet of Things grows, privacy - or the lack of it - is what drives concern about its growth. Privacy is at … Read the whole story
by Aaron Baar
"We've found that our brand needed to exemplify our new positioning as well to best represent our growth and our focus on reaching Millennial … Read the whole story
by Laurie Sullivan
A book filled with financial details and direction of future strategies for Yahoo's business given to prospective bidders may paint a grim picture of … Read the whole story
by Felicia Greiff
San Francisco-based digital agency Septeni America will use TubeMogul's technology for automated TV and digital video ad buying on a self-service basis, the companies … Read the whole story