MoBlog
by Gavin O'Malley, Staff Writer
After a yearlong investigation, the European Commission is bringing charges against Google for its Android-related business practices. "We found that Google pursues an overall strategy on mobile
devices to protect … Read the whole story
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by Ben Frederick
Social ad spending, driven by new ad formats like Facebook's dynamic products ads and Instagram's newly opened platform, increased 8% from fourth-quarter 2015 and … Read the whole story
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by Gavin O'Malley
Pinterest just overhauled its iOS app, including a more Pin-focused design and additional localization options, and significantly shortened load times. The pin-sharing platform also … Read the whole story
by Felicia Greiff
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
by Ben Frederick
Pathful analyzes large amounts of data to gain behavioral insights into customers in order to provide them with better offers and optimize their path … Read the whole story
by Ben Frederick
mNectar, a mobile in-app advertising firm, introduced rewarded playable ads to their lineup today. The ads can serve as a preview of various mobile … Read the whole story
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by P.J. Bednarski
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
by Sarah Mahoney
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
by Laurie Sullivan
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Native ads that appear on publishers' websites as branded or sponsored content deliver higher engagement rates on mobile devices vs. desktop computers. What does … Read the whole story
COMMENTARY
by Alex White
If mobile adoption is no longer an issue, then the lingering concern is that many advertisers view mobile simply as another online delivery mechanism, … Read the whole story