A quick Google search of the best virtual reality (VR) apps available on the market right now returns a series that can be broadly sorted into two camps: games and … Read the whole story
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue … Read the whole story
We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines. Read the whole story
With Instagram opening up its platform with an advertising API and Pinterest offering a programmatic solution, it's a good time to market on social … Read the whole story
Facebook on Wednesday announced the global rollout of a group calling into Messenger. Users can just tape on the phone icon to initiate a … Read the whole story
According to a new Salesforce survey, marketers are increasingly focused on customer satisfaction and engagement as their top measures for success. 65% of high-performing … Read the whole story
The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Read the whole story
In a new white paper, "Cross-Screen Planning," TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending … Read the whole story