Buying into the deep-linking hype, Pinterest just bought mobile ad platform URX. Per the acquihire (that is, buying a company primarily for its staffers) URX co-founder and CEO John Milinovich … Read the whole story
Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift to mobile has shorted the time … Read the whole story
As I mentioned in last week's column, Mediative has just released a new eyetracking study on mobile devices. And it appears that we're still … Read the whole story
The cost to acquire a loyal user fell 8% -- down to $3.21 from February, while app download volume has also decreased 11% year-over-year … Read the whole story
Pinterest has enlisted Millward Brown Digital to help show marketers the real power of its Pin-based network. WPP's marketing research unit has produced Pinterest-specific … Read the whole story
Beachfront Media, a video ad tech company, recently became AMP-enabled, allowing publishers to monetize their content through its platform. Becoming platform-agnostic allows the company … Read the whole story
While some of those gains are due to a stronger economic outlook, it's clear retailers' omnichannel efforts are paying off, whether it's ship-from-store, in-store … Read the whole story
Bloomberg Media, the media arm of the business and financial news company of the same name, announced a partnership with Watchwith, a platform for … Read the whole story