How absurd it is that the industry should gasp every time Twitter considers loosening the character limit within tweets? At any rate, the company is reportedly preparing to stop counting … Read the whole story
According to Lucid Sight, the initial numbers look promising-the company ran a 30-second 360 degree campaign in conjunction with "The Divergent Series: Allegiant" movie, … Read the whole story
We are quickly moving toward the ultimate marketing goal of getting the right message, to the right person, at the right time, and in … Read the whole story
"It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue … Read the whole story
Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling and reaching to turn … Read the whole story
Teckst has reportedly set its sights high, hoping to partner with 5,000 businesses by the end of the year. So far, early adopters of … Read the whole story
Google made a move into quick yet relevant search in text messages, emails and a variety of other mobile apps, but the initial foray … Read the whole story
That equals a fifth of projected digital ad revenues of $50 billion in the latter year, leaving publishers and media companies with $38 billion. Read the whole story
'ST' understands that through technology, we are becoming more of a digital workforce that opens up opportunity to transform the things that we build … Read the whole story
Google is bringing Shopping ads to image search results and will serve up local inventory information in a box that appears with maps and … Read the whole story