MoBlog
by Gavin O'Malley, Staff Writer
Hard as it may be for aging consumers to understand, mobile tech has some extremely practical applications. Take couponing among Millennials: A full 43% said they "clip mobile coupons" and … Read the whole story
by Ben Frederick
Microsoft opened up Skype for businesses with a new SDK this week, allowing app developers to incorporate the application's video, audio and messaging functions … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of … Read the whole story
by Gavin O'Malley
Nearly three-quarters of U.S. consumers have used a shared, collaborative or on-demand online service, per Pew. However, consumers still appear to be in the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Advertisers have a heavy focus on mobile in-app inventory these days, much of which is being purchased programmatically. When a video ad plays on … Read the whole story
by Larissa Faw
SoftBank Robotics America (SBRA) and its agency Midnight Oil are gearing up for the release of 'personal companion robot' Pepper in the U.S. and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google, Bing, Apple and others are forging their way into voice search and artificial intelligence, but a study released earlier this year suggests consumers … Read the whole story
by Ben Frederick
Matomy Media Group announced the launch of a software development kit (SDK) that can create ads automatically in multiple sizes (from 90K to 350K). … Read the whole story
by Larissa Faw
The social agency has created an online game, called Premiere Piece that taps into the current trend of adventure games in the physical world … Read the whole story
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by Ben Frederick
The original text erroneously published May 20 in the Matomy Media's MobFox Launches Mobile SDK stated that the new SDK would allow ads to … Read the whole story