WhatsApp, one of Facebook's two over-the-top (OTT) messaging apps, is the most popular messaging app in the world, according to new data from digital market intelligence firm SimilarWeb. Read the whole story
Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate … Read the whole story
As Three offers ad blocking for a trial week, next month marketers must get ready to complement display with video, social and native to … Read the whole story
Positioned as a part of an effort to "streamline" its mobile business, Microsoft on Wednesday announced plans to cut some 1,850 jobs. Read the whole story
Facebook's move to shutter FBX should be a surprise to no one, and will have a limited short-term impact on the average marketer. Longer … Read the whole story
Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads … Read the whole story
Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily … Read the whole story
F fans visit snickers.com.au on their mobile phones and click "Get a Snickers" to generate a unique barcode that reflects the price at that … Read the whole story
"While the ratings for the wireless industry declined this year, it was the most resilient industry [among all industries measured]," says Bruce Temkin, Temkin … Read the whole story
Dish Network has added a portable digital video device to its array of TV viewing equipment -- HopperGo -- all to help consumers with … Read the whole story