Like clockwork, just when you think Twitter's getting its act together is when news surfaces to show the depths of its dysfunction. Consider the events of the past few days: … Read the whole story
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap … Read the whole story
Major ventures by monstrous business entities just haven't been able to crack the mobile payment code. First it was Softcard, the failed mobile payments … Read the whole story
In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand … Read the whole story
Two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, … Read the whole story
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by … Read the whole story
Gold, silver and bronze Effie winners will be announced at the 48th annual North American Effie Awards gala on June 2 in New York. Read the whole story
Tapjoy, a mobile monetization platform, announced a partnership with app discovery platform ironSource. The partnership will marry Tapjoy's user segmentation and analytics to ironSource's … Read the whole story
Google updated its iOS app with faster load and search times as part of its Accelerated Mobile Project (AMP), the company announced Friday. Read the whole story
YouAppi, a mobile tech firm specializing in customer acquisition, announced that it has updated its matching algorithm today, incorporating more data sources and a … Read the whole story
The plan, says Scott Emmons, head of NM's Innovation Lab, is to both strengthen its digital connection to shoppers, while making the in-store experience … Read the whole story
Mobile startup Adtile Technologies has announced a new product called Adtile 360 that will deliver ads in a 360-degree environment, allowing ad-makers to build … Read the whole story