MoBlog
by Gavin O'Malley, Staff Writer
Reining in its app diversification strategy, Facebook is shuttering Notify less than a year after its launch. Read the whole story
by Gavin O'Malley
Snapchat now boasts 150 million daily active users, sources tell "Bloomberg." If accurate, that means the 4-year-old startup has securely surpassed Twitter, which is … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While ad spending on digital video will continue to rise in the next few years, much of its growth will be fueled by mobile … Read the whole story
by Ben Frederick
Twitter is opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul and Visible Measures through its Ads API. Advertisers … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from SpotX says planning a vacation is now often a multiplatformed ordeal that can be tricky for hotels, resorts and destinations. Read the whole story
by Ben Frederick
IAC Applications, the consumer app group within IAC, announced two new hires this week that will join its leadership team. Lyle Underkoffler will become … Read the whole story
by Ben Frederick
Tenjin combines attribution, analytics and data aggregation to help simplify mobile marketing. The company intend to give developers complete control over their marketing data … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
New data from Juniper Research has found that spending on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 … Read the whole story
by Larissa Faw
That's according to the Digital Outlook Study, part of The SoDA Report. And in contrast to reports of clients paring their digital agency rosters, … Read the whole story
by Laurie Sullivan
YP announced an agreement Thursday that will give site visitors the ability to search and access Groupon's more than 450,000 active deals in North … Read the whole story
by Sara Guaglione
Conde Nast Entertainment (CNE) has appointed Lauren Lumsden, the former video programming director of Cosmopolitan.com, as the digital director of The Scene, the company's … Read the whole story