MoBlog
by Gavin O'Malley, Staff Writer
For years, mobile thought leaders have held out the promise of higher in-store sales thanks to various integrations and buying efficiencies. And, for certain platforms, that promise is finally being … Read the whole story
by Gavin O'Malley
Players of games like "Overwatch" and "World of Warcraft" will soon be able to show off their talents to all their Facebook friends, thanks … Read the whole story
COMMENTARY
by Chandler Sopko, Op-Ed Contributor
Instagram's announcement that it will be rolling out a personalized feed was unsurprisingly met with much resistance from its user base. Facebook's transition to … Read the whole story
by Karlene Lukovitz
In the coming months, the hashtag and messaging will also be featured in radio, out-of-home and mobile ads. The hashtag will also be added … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Hard as it may be for aging consumers to understand, mobile tech has some extremely practical applications. Take couponing among Millennials: A full 43% … Read the whole story
by Aaron Baar
The centerpiece of the program is a new app, through which T-Mobile customers (after verification) can participate in "T-Mobile Tuesdays," through which prizes and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Pioneering research into the new economics of multisided platforms, presents a paper concluding that retail profits are plummeting, but the best retailers are those … Read the whole story
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by Tobi Elkin
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that the Media Rating Council has accredited the company for desktop digital video viewability … Read the whole story
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by Amy Corr
Dan Fietsam joined Laughlin Constable as chief creative officer. He will lead creative across all of the agency's offices. Most recently, Fietsam led his … Read the whole story
by Sara Guaglione
The new studio will enlarge its lineup of original video series and daily social video content. The studio will also allow the company to … Read the whole story
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by Amy Corr
Conde Nast Entertainment named Lauren Lumsden digital director of the company's mobile-first social video platform, The Scene. Read the whole story