For years, mobile thought leaders have held out the promise of higher in-store sales thanks to various integrations and buying efficiencies. And, for certain platforms, that promise is finally being … Read the whole story
Players of games like "Overwatch" and "World of Warcraft" will soon be able to show off their talents to all their Facebook friends, thanks … Read the whole story
Instagram's announcement that it will be rolling out a personalized feed was unsurprisingly met with much resistance from its user base. Facebook's transition to … Read the whole story
In the coming months, the hashtag and messaging will also be featured in radio, out-of-home and mobile ads. The hashtag will also be added … Read the whole story
Hard as it may be for aging consumers to understand, mobile tech has some extremely practical applications. Take couponing among Millennials: A full 43% … Read the whole story
The centerpiece of the program is a new app, through which T-Mobile customers (after verification) can participate in "T-Mobile Tuesdays," through which prizes and … Read the whole story
Pioneering research into the new economics of multisided platforms, presents a paper concluding that retail profits are plummeting, but the best retailers are those … Read the whole story
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that the Media Rating Council has accredited the company for desktop digital video viewability … Read the whole story
Dan Fietsam joined Laughlin Constable as chief creative officer. He will lead creative across all of the agency's offices. Most recently, Fietsam led his … Read the whole story
The new studio will enlarge its lineup of original video series and daily social video content. The studio will also allow the company to … Read the whole story
Conde Nast Entertainment named Lauren Lumsden digital director of the company's mobile-first social video platform, The Scene. Read the whole story