As vertical video -- video shot on a mobile phone in portrait, rather than widescreen, format -- becomes a more legitimate form of self-expression thanks to social platforms like Meerkat, … Read the whole story
Appealing to developers, Apple is planning to give them 85% of the revenue from subscription-based apps, keeping the remaining 15% for the company. Presently, … Read the whole story
The CTIA, USTelecom and other industry groups are ratcheting up their fight against privacy rules that could restrict online behavioral advertising. Read the whole story
The most important aspects of mobile operators that users identified were cost and billing, network quality, customer care and service, and device portfolio. Read the whole story
Last year, it was reported that advertisers spend a whopping 500% more targeting millennials than all other age groups combined. But what if the … Read the whole story
Random App of the week: Pittsburgh Police officers are testing an app designed to help homeless people find local services like food and shelter, … Read the whole story
A product of Steve Jobs and his view that elegant design requires single-minded control, Apple has always seen impenetrability as a virtue. That's why … Read the whole story
Helpshift, a mobile customer support firm, announced that it has raised $23 million. The company is focused on improving the support practices of larger … Read the whole story
Spearhead Integrated Marketing Communication Group, a Beijing-based offline marketing service provider, has proposed a $148 million buyout of San Francisco-based mobile supply-side (SSP) ad … Read the whole story
"Popcorn is the #1 snack for movie-watching, and [we are] the #1 brand in both venues, so movie tie-ins have always been very important … Read the whole story
Ad-tech provider AppNexus on Thursday announced an expanded global technology partnership with Microsoft for video advertising. Read the whole story