MoBlog
by Gavin O'Malley, Staff Writer
Snapchat is finally ready to make some real money. Following months of preparation with ad-tech companies and agencies, the social darling is rolling out Snapchat Partners -- an API that … Read the whole story
by Steve McClellan
While mobile continues to transform media usage, the consumption of all other media -- including desktop Internet -- will decline, by 3.4% in total, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In a new Nielsen look at connected devices, 65% say they find smartphone/tablet ads some kind of irritating and apparently wholly forgettable. Does this … Read the whole story
by Gavin O'Malley
Continuing to encourage engagement with new video features, Facebook will now let users leave video comments and replies. Facebook needs people to share more … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The simplest advice you will ever hear: If your campaigns are text-heavy and not mobile optimised, they will not work in a mobile-first economy. Read the whole story
by Laurie Sullivan
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each … Read the whole story
COMMENTARY
by Laurie Petersen
How apps can play into cross-channel marketing - both as a destination and as an accelerant for targeting profiles that can be used on- … Read the whole story
by Ben Frederick
Twitter announced updates to its Fabric mobile app this week. Developers will be able to track daily active users and monthly active users, as … Read the whole story