MoBlog
by Gavin O'Malley, Staff Writer
Why should brick-and-mortar businesses pay for mobile ads when more than 90% of retail sales still take place in-store? To answer that question, Facebook is rolling in several new services … Read the whole story
by Ben Frederick
Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The potential upsides of beaconing are pretty well known. The small radio-transmitting devices in a store can provide a pretty good idea that a … Read the whole story
by Gavin O'Malley
After a four-year stint, Vimeo CEO Kerry Trainor is stepping down. Joey Levin, head of Vimeo parent company IAC, will serve as interim CEO. Read the whole story
by Ben Frederick
Finnish peer-to-peer payments startup Tapp has announced that it has raised $9 million to expand its operation into Southeast Asia. This round of funding … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft and LinkedIn quickly glossed over benefits for Bing and Bing Ads when they announced the $26.2 billion deal on Monday, but industry insiders … Read the whole story
by Aaron Baar
The focus on the fitness capabilities of smartwatches may prove to be a key to getting them out of the early adopter phase and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Walker Sands Future of Retail study, the third annual consumer survey has documented the changing habits of today's shoppers as more … Read the whole story
by Ben Frederick
Snapchat, which hopes to reach $1 billion in revenue by the end of 2017, today announced the launch of a new API that will … Read the whole story
-
by Tobi Elkin
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content … Read the whole story
by Steve McClellan
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
by Joe Mandese
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story