MoBlog
by Gavin O'Malley, Staff Writer
That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to -- what else? -- 140 seconds. Read the whole story
by Ben Frederick
As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly ad tech research shows strong and growing distaste for horizontal video ads on mobile devices. It's teaming with its parent News Corp.to debut … Read the whole story
by Gavin O'Malley
With London-based Magic Pony -- which reportedly cost Twitter about $150 million -- the social giant is getting 11 PhDs, and their respective expertise … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying … Read the whole story
by Ben Frederick
The marketplace will allow buyers access to inventory on iHeartMedia's digital music and streaming services, as well as first- and third-party data segments for … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Raised on borderless social networks and home-sharing apps, young people are destined to reject the shortsighted allure of nationalism. So Airbnb CEO Brian Chesky … Read the whole story
by Laurie Sullivan
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. Read the whole story
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by Tobi Elkin
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ad unit for mobile devices. Read the whole story
by Chase Martin
A new Bluetooth is coming to town and marketers and agencies are taking note. The newest iteration of the wireless standard, widely used by … Read the whole story