MoBlog
by Ben Frederick, Staff Writer
In a recent conversation I had with a data scientist, he said, "When it comes to data collection, I have no morals." Though he quickly mitigated that statement, saying, "The … Read the whole story
by Laurie Sullivan
Mobile Web page load times are a focus as brands look to optimize sites and content, but a study released Wednesday shows some ad-blocking … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
They're just search boxes in disguise, aren't they? Like the old man behind a curtain pulling levers that are meant to impress, they're just … Read the whole story
by Ben Frederick
With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk a lot about data in media measurement these days, but often in the context of improving current measurement. The recent Advertising Research … Read the whole story
-
by Gavin O'Malley
From desktops to portable devices, Netflix and YouTube still account for the vast majority of broadband traffic. Indeed, Netflix and YouTube now account for … Read the whole story
by Laurie Sullivan
As AT&T moves deeper into producing online video shows for mobile viewers, it's looking at taking the clips from its popular Hello Lab series … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce. Search can help … Read the whole story
-
by Amy Corr
Random App of the week: AMC and video game publisher Versus Evil launched "Fear the Walking Dead: Dead Run," a mobile game based on … Read the whole story
-
by Tobi Elkin
Ad tech provider OpenX announced an expansion of its West Coast presence, opening a new office in Culver City, its third office in California. Read the whole story
by Laurie Sullivan
Google Fiber has entered into an agreement to acquire San Francisco-based Webpass in an effort to create faster Internet connectivity in the U.S. It … Read the whole story