MoBlog
by Gavin O'Malley, Staff Writer
From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn't stopping Twitter from getting in on the act with … Read the whole story
by Gavin O'Malley
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as … Read the whole story
by Wendy Davis
Yahoo is now asking a court to throw out a class-action alleging violations of a robo-texting law, in light of the Supreme Court's decision … Read the whole story
COMMENTARY
by Herbert Bay, Op-Ed Contributor
In order to be successful, you need to do more than just develop an app and wait for the money to start rolling in. … Read the whole story
by Ben Frederick
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, a location intelligence company today. TapFwd will merge its audience profiles with Cuebiq's … Read the whole story
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by Thom Forbes
With Pinterest capturing more than 100 million visits to its pages each month, it wants to make it easier for gawkers to buy the … Read the whole story
by Joe Mandese
At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year … Read the whole story
by Laurie Sullivan
All the detailed data collected from Google's services across the Web on desktop and mobile devices creates a powerful ad-targeting platform because it considers … Read the whole story
by Wayne Friedman
A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that … Read the whole story
by Chase Martin
Smart lights can communicate with each other, potentially opening a new door to marketing. That's the essence of smart light innovations Disney Research just … Read the whole story