From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn't stopping Twitter from getting in on the act with … Read the whole story
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story
Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as … Read the whole story
Yahoo is now asking a court to throw out a class-action alleging violations of a robo-texting law, in light of the Supreme Court's decision … Read the whole story
In order to be successful, you need to do more than just develop an app and wait for the money to start rolling in. … Read the whole story
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, a location intelligence company today. TapFwd will merge its audience profiles with Cuebiq's … Read the whole story
With Pinterest capturing more than 100 million visits to its pages each month, it wants to make it easier for gawkers to buy the … Read the whole story
At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption … Read the whole story
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year … Read the whole story
All the detailed data collected from Google's services across the Web on desktop and mobile devices creates a powerful ad-targeting platform because it considers … Read the whole story
A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that … Read the whole story
Smart lights can communicate with each other, potentially opening a new door to marketing. That's the essence of smart light innovations Disney Research just … Read the whole story