MoBlog
by Gavin O'Malley, Staff Writer
More than any algorithm or mobile feature, Facebook's single greatest achievement was weathering the arrival of non-cool (read: older) users. For people of all ages and cool quotients, the social … Read the whole story
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by Ben Frederick
Only 1.13% of apps downloaded use a pay-per-download model, according to Juniper Research. Now, in-app purchases, advertising or freemium models support almost the entire … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
52% of consumers polled said mobile loyalty rewards and benefits motivate them to purchase more often, but 65% of brand marketers say they either … Read the whole story
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by Gavin O'Malley
Apple is reportedly in talks to buy Jay Z's music-streaming service Tidal. Swedish company Aspiro sold Tidal to the Brooklyn-born music mogul for $56 … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. Read the whole story
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by Philip Rosenstein
Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new native video ad unit that can be placed in a variety of content, … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
That's clearly what the social giant is thinking. To that end, the network is increasing its allotted video upload length from 30 seconds to … Read the whole story
by Ben Frederick
App discovery platform ironSource announced the acquisition of video ad tech company SteamRail today. SteamRail's employees will join ironSource's Advertiser Solution division as part … Read the whole story
by Chase Martin
Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions. Following the long-used geofencing and … Read the whole story