MoBlog
Judging by the numbers, the startling success of Pokemon Go marks a major turning point for mobile gaming. With augmented reality and geo-location technology having sufficiently matured, mobile games are … Read the whole story
Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on … Read the whole story
- COMMENTARY
Location tech has evolved to an impressive level of precision. The real obstacle is how location-a single signal, one data point among a vast … Read the whole story
Thanks to a new partnership with CBS News, Twitter plans to live stream both the Republican and Democratic national conventions. Both are predicted to … Read the whole story
- COMMENTARY
I've been talking about a "meta-app" for ages. It looks like China may have found it in WeChat. We in the Western world have … Read the whole story
Project Fi, Google's side-project as a Mobile Virtual Network Operator (MVNO), announced a new partnership with international cell carrier Three, which will allow the … Read the whole story
- COMMENTARY
Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, as investment in video promotion on social … Read the whole story
Concerns over access to data by Pokemon Go surfaced after players noticed the permissions granted to the game when signed in to Google accounts. Read the whole story
The Ripple Effect" features Nick Woodman of GoPro, Steve Van Doren of Vans, Jack O'Neill of O'Neill, Sean Collins of Surfline, Bob McKnight of … Read the whole story
"Walmart has always competed on price," Gartner's Gene Alvarez tells "Marketing Daily." "But if the prices are equal, it becomes about customer experience. Who … Read the whole story
