Mobile Marketing Daily
Tuesday, July 12, 2016
  • Users Interact With Well-Based VR Ad Campaigns

    Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on … Read the whole story

  • Why Location Isn't Enough For Mobile Advertising

    Location tech has evolved to an impressive level of precision. The real obstacle is how location-a single signal, one data point among a vast … Read the whole story

  • Twitter To Stream Political Conventions

    Thanks to a new partnership with CBS News, Twitter plans to live stream both the Republican and Democratic national conventions. Both are predicted to … Read the whole story

  • Chatting Up A Storm

    I've been talking about a "meta-app" for ages. It looks like China may have found it in WeChat. We in the Western world have … Read the whole story

  • Google's Project Fi Gives High-Speed Roaming Data To Subscribers

    Project Fi, Google's side-project as a Mobile Virtual Network Operator (MVNO), announced a new partnership with international cell carrier Three, which will allow the … Read the whole story

  • Facebook And Youtube Capture Video Marketers

    Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, as investment in video promotion on social … Read the whole story

  • Pokemon Go Maker Calls Full Access To Google Data A Mistake

    Concerns over access to data by Pokemon Go surfaced after players noticed the permissions granted to the game when signed in to Google accounts. Read the whole story

  • Red Bull Launches Online TV Series

    The Ripple Effect" features Nick Woodman of GoPro, Steve Van Doren of Vans, Jack O'Neill of O'Neill, Sean Collins of Surfline, Bob McKnight of … Read the whole story

  • Walmart Vaults Into Customer Experience Derby

    "Walmart has always competed on price," Gartner's Gene Alvarez tells "Marketing Daily." "But if the prices are equal, it becomes about customer experience. Who … Read the whole story