MoBlog
by Gavin O'Malley, Staff Writer
Worldwide, revenue from mobile video will reach $25 billion by 2021, according to a recent Strategy Analytics report. As such, top platforms are anxious to turn this bonanza into bucks. … Read the whole story
by Gavin O'Malley
Virtually copying Snapchat's most popular feature, Instagram is debuting Stories -- a simple way for users to share moments of their day in slide-show … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apple's new operating system, iOS10, will prevent ad networks from using iPhones' and iPads' advertising identifiers to collect data across apps, if users activate … Read the whole story
by Ben Frederick
Some 75% of respondents said they want to be able to choose which events to watch, and 63% said they want the ability to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
On average, AMP pages load in less than one second. Some 90% of publishers experience a higher click-through rate, and 80% of AMP publishers … Read the whole story
by Karlene Lukovitz
"[The campaign] was one of our largest campaigns of the year, so leveraging the partnership and using this new format, which was in beta, … Read the whole story
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by Sara Guaglione
The Club Med takeover ad, developed in-house by the USATN product team, launched yesterday and tours viewers through Club Med's Alpine ski resort, Club … Read the whole story
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by Philip Rosenstein
SpotX, the video inventory management platform, announced Tuesday the addition of new mobile app data points to increase in-app video targeting capabilities. The platform … Read the whole story
COMMENTARY
by Melinda Krueger, Op-Ed Contributor
An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or … Read the whole story
by Ben Frederick
Flipboard's retooled Cinema Loop ads show a teaser clip essentially as a GIF in vertical format and link to a horizontal version of the … Read the whole story
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by Amy Corr
Adobe launched a 60-second online video that pretty much sums up my feelings when I surf the Web on a mobile device. Part of … Read the whole story