MoBlog
by Gavin O'Malley, Staff Writer
How do brands get the attention of mobile users? Coupons and promotions are still pretty effective -- and, somewhat surprisingly, young users are more receptive to this type of message. … Read the whole story
by Gavin O'Malley
Dubbed Promoted Video, the new product simply invites brands to share their ideas in video form -- then gives their offerings prominent placement. Brand … Read the whole story
COMMENTARY
by Salim Tarazi, Op-Ed Contributor
Simply producing engaging, targeted video content is no longer enough. Road blocks like ad blockers, mobile apps and skip buttons are forcing brands to … Read the whole story
by Ben Frederick
The near field communication tech is pretty typical for its kind, operating either with a mobile device or chip-enabled card. The current price cap … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Retailers worrying about millennials ditching their stores in favor of mobile purchasing may be focused in the wrong direction. Millennials are participating in mobile … Read the whole story
by Chase Martin
Virtual reality and augmented reality are projected to grow globally over the next four years. VR and AR revenues will increase by more than … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
onsumers around the globe are tuning in to digital video in increasing numbers. In April, 2016, a report from Nielsen showed 65% of internet … Read the whole story
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by Amy Corr
Random iPhone App of the week: In case you don't watch enough politics, there's an app to provide further data and commentary. CNN Politics … Read the whole story
by Ben Frederick
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by … Read the whole story
by Larissa Faw
Half of U.S. shoppers ages 25-34 buy something online at least once a day, according to the DigitasLBi 2016 Connected Commerce study -- which … Read the whole story