What took you so long, Twitter?! As with so many features that Twitter takes forever to develop, that was my response to a new quality filter that the social giant … Read the whole story
"The New York Times" is shutting down its NYT Now App, a free app dedicated to curating a list of the day's top news … Read the whole story
T-Mobile today unveiled a new version of its "unlimited data" plan. But the fine print makes clear that the company is stretching the meaning … Read the whole story
Verizon was apparently planning on selling the unused space in new Android phones to brands so that they could download their apps onto subscriber's … Read the whole story
While an agreement between all parties involved in delivering a campaign was all that was necessary to implement viewability standards on desktop, mobile has … Read the whole story
A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story
Locally targeted mobile video campaigns rose 5% in Q2 2016, compared with the previous quarter, with retail subcategories like automotive dealerships contributing to the … Read the whole story
Facing increasing competition from mobile app stores, Facebook has enlisted Unity Technologies to offer more tools and services to game developers. Read the whole story
Cheetah Mobile, a Chinese software company, announced its recent acquisition of News Republic, a mobile news service that aggregates content from leading newspapers around … Read the whole story
Most people in ad-tech land have heard of Xaxis, WPP's programmatic media unit. But what about Xaxis Ad Labs? It's a business unit within … Read the whole story