When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was believed to be only a … Read the whole story
Consumer adoption of artificial intelligence-powered virtual assistants will increase, but some brands don't see the capabilities fully replacing humans. The number of active users … Read the whole story
The smartphone and iPhone screens are no longer secondary sources in many households. The shift from big TV to tiny screen is still in … Read the whole story
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to … Read the whole story
Mobile commerce is now mainstream, no longer an afterthought. According to global retail leaders, reported by Katie Evans, Internet Mobile Editor, the 2017 Mobile … Read the whole story
A federal appellate panel has directed ad company Turn to respond to arguments by two New York residents who want to proceed in court … Read the whole story
Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether … Read the whole story
Up from seventh place on the list of kid's favorite brands last year, the video platform just beat out Oreo, M&M's, Doritos and Hershey's. Read the whole story
Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a … Read the whole story
Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story