If you want a successful app, be prepared to "commit to flawless execution," Robert Brown, senior manager of interactive marketing at Nissan North America, told his envious audience at MediaPost's … Read the whole story
U.S. ad spend is expected to rise 5.8% to a record high of $178 billion -- double the amount projected for the overall U.S. … Read the whole story
Apple is reportedly testing an app that sounds a lot like Snapchat. The app in question lets iPhone users record video, add filters or … Read the whole story
Facebook's joining the header bidding party; what does it mean for ad tech and publishers? Read the whole story
Facebook refuses to remain stagnant and allow Google and Microsoft to excel at artificial intelligence, so it is working on applying machine vision image … Read the whole story
For reasons that escape me, just one in five companies around the globe have a defined mobile strategy that goes back at least 12 … Read the whole story
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrated with third-party ad tech and martech platforms, including the Drawbridge Cross-Device Platform. Read the whole story
More than 65% of app downloads occur as a direct result of searches in the app stores, which suggests that search has become a … Read the whole story
Email is the key to marketing to Millennials, according to research released Wednesday. Read the whole story
Best Buy is adding virtual reality to most of its stores so consumers can see and try it before the holiday shopping season. The … Read the whole story