Businesses looking to grow their international mobile audiences now have a friend in Facebook. The social giant is offering businesses a new Lookalike Audiences tool, which is designed to help … Read the whole story
In yet another troubling sign for Twitter, the social giant's global average CPM fell 18% to $4.29 over the past year, according to a … Read the whole story
Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning … Read the whole story
Google announced the acquisition Thursday of Apigee for $625 million. Along with the deal came a host of relationships with brands such as Burberry, … Read the whole story
The good news for mobile adoption around money is that consumers seem to be getting quite comfortable with it. Read the whole story
LinkedIn announced it will offer conversion tracking, a new feature that aims to make it easier for advertisers to track the results of their … Read the whole story
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. Read the whole story
Advertisers are increasingly moving toward a focus on consumer behavior that creates an emotional response and away from targeting by characteristics, according to global … Read the whole story
The number of wearable devices hitting the market increased yet again, but not all wearables are considered equal by consumers. Shipments of wearable devices … Read the whole story