MoBlog
by Gavin O'Malley, Staff Writer
Six months or so after inviting brands and businesses to build bots into Facebook Messenger, the network has swelled to around 30,000 tiny computer programs. That's up from about 11,000 … Read the whole story
-
by Gavin O'Malley
While social networks are still used mostly for socializing and product discovery, they are playing a bigger role in driving consumers' brand awareness and … Read the whole story
-
by Tobi Elkin
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad … Read the whole story
by Tanya Gazdik
"The 'Go Like A Pro' ads featuring Patrick Warburton represent National's most successful advertising in nearly a decade, and we attribute a lot of … Read the whole story
by Chase Martin
A major consumer electronics brand is now collecting and analyzing data to inform business decisions across the entire company. GoPro reached $1 billion before … Read the whole story
-
by Laurie Sullivan
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in … Read the whole story
-
by Philip Rosenstein
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Rather than being one, cohesive end-to-end phenomenon, the Internet of Things comprises differing silos of major innovation. The end vision, of course, is that … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Hispanics are a rapidly growing influence in the US. The Hispanic population is expected to reach almost one-quarter (24%) of the total US population … Read the whole story
COMMENTARY
by Gordon Plutsky, Columnist
A few months back, we introduced the idea of the longevity economy. The convergence of new technology and the desire for boomers to age … Read the whole story