Six months or so after inviting brands and businesses to build bots into Facebook Messenger, the network has swelled to around 30,000 tiny computer programs. That's up from about 11,000 … Read the whole story
While social networks are still used mostly for socializing and product discovery, they are playing a bigger role in driving consumers' brand awareness and … Read the whole story
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad … Read the whole story
"The 'Go Like A Pro' ads featuring Patrick Warburton represent National's most successful advertising in nearly a decade, and we attribute a lot of … Read the whole story
A major consumer electronics brand is now collecting and analyzing data to inform business decisions across the entire company. GoPro reached $1 billion before … Read the whole story
SteelHouse began rolling out a suite of tools Monday that lets advertisers build ads based on templates that can publish through various networks in … Read the whole story
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic. Read the whole story
Rather than being one, cohesive end-to-end phenomenon, the Internet of Things comprises differing silos of major innovation. The end vision, of course, is that … Read the whole story
Hispanics are a rapidly growing influence in the US. The Hispanic population is expected to reach almost one-quarter (24%) of the total US population … Read the whole story
A few months back, we introduced the idea of the longevity economy. The convergence of new technology and the desire for boomers to age … Read the whole story