MoBlog
by Gavin O'Malley, Staff Writer
From Facebook Messenger to WhatsApp to Snapchat, businesses had better know their way around popular messaging apps. Otherwise, they're missing out on some lucrative opportunities, according to fresh
findings from … Read the whole story
by Tanya Gazdik
The Art Institute of Chicago is launching an integrated campaign from Leviathan promoting several innovative digital tools that the museum is introducing to the … Read the whole story
by Chase Martin
The Internet of Things may be taking a turn toward invisibility when it comes to marketing, at least in how a new connected farm … Read the whole story
by Joe Mandese
Having established a strong foothold with advertisers and agencies buying programmatic media, ad-fraud detector White Ops is ramping up its exposure on the supply … Read the whole story
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by Wayne Friedman
4KTV content -- which offers around four times more pixels than current HDTV -- it expected to grow to 189 million unique users in … Read the whole story
by Sara Guaglione
Shane will be responsible for collaborating with global teams, ranging from editorial, product, engineering and sales, and strategize on future opportunities to grow Bloomberg's … Read the whole story
by Larissa Faw
The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story
COMMENTARY
by Laurie Petersen
Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors … Read the whole story
COMMENTARY
by Sherry Smith, Columnist
Of the many misconceptions about baby boomers, perhaps the one most perilous to marketers today is that those in the demographic aren't tech savvy. … Read the whole story