From Facebook Messenger to WhatsApp to Snapchat, businesses had better know their way around popular messaging apps. Otherwise, they're missing out on some lucrative opportunities, according to fresh findings from … Read the whole story
The Art Institute of Chicago is launching an integrated campaign from Leviathan promoting several innovative digital tools that the museum is introducing to the … Read the whole story
The Internet of Things may be taking a turn toward invisibility when it comes to marketing, at least in how a new connected farm … Read the whole story
Having established a strong foothold with advertisers and agencies buying programmatic media, ad-fraud detector White Ops is ramping up its exposure on the supply … Read the whole story
4KTV content -- which offers around four times more pixels than current HDTV -- it expected to grow to 189 million unique users in … Read the whole story
Shane will be responsible for collaborating with global teams, ranging from editorial, product, engineering and sales, and strategize on future opportunities to grow Bloomberg's … Read the whole story
The so-called "DJ Lock-In" campaign--said to be a first--was conceived and executed by Katz Radio Group and T-Mobile's media shop, Optimedia, part of Publicis … Read the whole story
Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with … Read the whole story
Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors … Read the whole story
Of the many misconceptions about baby boomers, perhaps the one most perilous to marketers today is that those in the demographic aren't tech savvy. … Read the whole story