MoBlog
by Gavin O'Malley, Staff Writer
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much everything. To that end, the Interactive Advertising Bureau (IAB) just released a total overhaul of its "Standard Ad … Read the whole story
by Gavin O'Malley
Bounding into hardware and physical fashion, Snapchat just unveiled Spectacles -- stylish video-recording sunglasses that are expected to retail for $130. The shades can … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
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by Gavin O'Malley
Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
When it comes to mobile ads on the smartphone, marketers have an array of options that they can use to motivate consumers to take … Read the whole story
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by Wayne Friedman
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It may get written off by social gurus and the like, but Deloitte's latest research shows mobile email use is soaring. Thus, brands are … Read the whole story
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by Philip Rosenstein
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that clients are now guaranteed 80% viewability rates. Read the whole story
by Larissa Faw
The shift of consumer consumption to live video continues to present opportunities for advertisers, according to the Live Video panel at Advertising Week 2016 … Read the whole story