MoBlog
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much everything. To that end, the Interactive Advertising Bureau (IAB) just released a total overhaul of its "Standard Ad … Read the whole story
Bounding into hardware and physical fashion, Snapchat just unveiled Spectacles -- stylish video-recording sunglasses that are expected to retail for $130. The shades can … Read the whole story
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Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies … Read the whole story
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When it comes to mobile ads on the smartphone, marketers have an array of options that they can use to motivate consumers to take … Read the whole story
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
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It may get written off by social gurus and the like, but Deloitte's latest research shows mobile email use is soaring. Thus, brands are … Read the whole story
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that clients are now guaranteed 80% viewability rates. Read the whole story
The shift of consumer consumption to live video continues to present opportunities for advertisers, according to the Live Video panel at Advertising Week 2016 … Read the whole story
