MoBlog
by Gavin O'Malley, Staff Writer
Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure draft" outlines many of the questions … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
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by Gavin O'Malley
AppLovin has had particular success with mobile ads, doubling its revenue from 2014-2015 and hitting over $200 million. There are even rumors that the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
A new eMarketer forecast for programmatic ad spending in the U.S. predicts that spending in the segment will continue to grow at double-digit rates … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The iPhone 7 might not be shiny and new enough to sufficiently brighten Apple's struggling hardware outlook. The latest iPhone is a lot like … Read the whole story
by Tanya Gazdik
"We are always experimenting with new and innovative technologies that can empower our marketing partners to engage with travelers in fresh and exciting ways," … Read the whole story
by Chase Martin
Smartphone-powered virtual reality is projected to experience high growth, while the PC counterparts may sit on the sidelines. The number of VR-enabled smartphones and … Read the whole story
by Laurie Sullivan
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for … Read the whole story
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by Amy Corr
Huawei Consumer Business Group tapped Doner London to create an integrated campaign for its flagship P9 smartphone, which was voted the best European consumer … Read the whole story
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by Jess Nelson
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud on Monday, allowing B2C marketers to offer a unified experience across any … Read the whole story
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by Laurie Sullivan
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story