MoBlog
by Gavin O'Malley, Staff Writer
As promised over the summer, Apple is officially adding Search Ads to its App Store. Funds permitting, that means developers now have a simple way of showing off their apps … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their … Read the whole story
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by Gavin O'Malley
In what is likely an effort to gain an edge on Apple Music, Spotify is reportedly nearing an acquisition of SoundCloud. Spotify just surpassed … Read the whole story
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by Thom Forbes
Like an aging champion throwing in the towel after years of steady decline on the playing field, BlackBerry said yesterday that it would no … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
People are seriously pumped for the presidential debates. To harness some of this excitement, Twitter will stream Bloomberg Television's live broadcast of the brawls … Read the whole story
by Tanya Gazdik
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almost twice as likely to own a Chevy Silverado 1500 as Macy's shoppers. … Read the whole story
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by Gavin O'Malley
A focus on brands' blind spots may prove useful. While developing the strategy around the app, Nissan and Critical Mass were fully aware of … Read the whole story
by Chase Martin
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the … Read the whole story
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by Wayne Friedman
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24%, with advertising views growing … Read the whole story
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by Wendy Davis
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story