MoBlog
As promised over the summer, Apple is officially adding Search Ads to its App Store. Funds permitting, that means developers now have a simple way of showing off their apps … Read the whole story
- COMMENTARY
I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their … Read the whole story
In what is likely an effort to gain an edge on Apple Music, Spotify is reportedly nearing an acquisition of SoundCloud. Spotify just surpassed … Read the whole story
Like an aging champion throwing in the towel after years of steady decline on the playing field, BlackBerry said yesterday that it would no … Read the whole story
- COMMENTARY
People are seriously pumped for the presidential debates. To harness some of this excitement, Twitter will stream Bloomberg Television's live broadcast of the brawls … Read the whole story
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almost twice as likely to own a Chevy Silverado 1500 as Macy's shoppers. … Read the whole story
A focus on brands' blind spots may prove useful. While developing the strategy around the app, Nissan and Critical Mass were fully aware of … Read the whole story
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the … Read the whole story
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24%, with advertising views growing … Read the whole story
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story
