Think marketers have made peace with Facebook over its recent restatement of average video views? Not quite. Read the whole story
Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily … Read the whole story
Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the "lightest" ads have … Read the whole story
Ticking the box of viewability means ads appear in small units on cluttered pages where they go unnoticed, new research shows. Better to go … Read the whole story
Ad company Turn is urging a federal appellate court to leave in place an order sending a lawsuit over mobile tracking to arbitration. Read the whole story