MoBlog
by Gavin O'Malley, Staff Writer
Heading into the holiday season, Facebook is hoping brands will consider "app remarketing" on its platform. Simply put, the strategy is being sold as an opportunity to build custom audiences … Read the whole story
by Wayne Friedman
Young media consumers are increasingly using new digital devices -- their smartphone weekly usage is nearing that of TV. Nielsen says 18-34 consumers averaged … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
More was spent on mobile in the first half of 2016 than desktop and tablets, so isn't it time to talk just in terms … Read the whole story
by Gavin O'Malley
While a clear majority of digital marketers rely on Facebook and Google, an even greater share would rather not rely so heavily on these … Read the whole story
COMMENTARY
by John Motavalli, Columnist
This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us - or anyone in the ad business. … Read the whole story
by Chase Martin
As brands start to explore the potentials of augmented and virtual reality, some agencies are diving into what's happening at the ground level. This … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the annual mobile commerce benchmark of holiday shopping approaches, it looks like it could be yet another mobile moment. Various pre-holiday shopping studies … Read the whole story
by Philip Rosenstein
Playwire Media has engaged SpotX to run the video ad-serving part of its business. Read the whole story