Mobile Marketing Daily
by Katherine Hays, Op-Ed Contributor
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making it easy for brand ambassadors to … Read the whole story
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by Tobi Elkin
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, said it has expanded its mobile in-app viewability offering … Read the whole story
by Laurie Sullivan
Adobe began offering new features in its analytics platform Thursday to meet the increasing need for visual data on mobile devices as well as … Read the whole story
by Sara Guaglione
USA Today Network (USATN) today released the first episode of its new weekly virtual reality show, "VRtually There," in partnership with YouTube and Toyota, … Read the whole story