Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making it easy for brand ambassadors to … Read the whole story
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, said it has expanded its mobile in-app viewability offering … Read the whole story
Adobe began offering new features in its analytics platform Thursday to meet the increasing need for visual data on mobile devices as well as … Read the whole story
USA Today Network (USATN) today released the first episode of its new weekly virtual reality show, "VRtually There," in partnership with YouTube and Toyota, … Read the whole story