Worldwide, U.S. shoppers lead the way when it comes to using mobile devices during trips to bricks-and-mortar stores. In fact, when asked where they last used their smartphone or tablet … Read the whole story
An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted … Read the whole story
One of the elements that is a critical fuel for the Internet of Things is speed. That long-awaited speed, at least from a cellular … Read the whole story
Consumers are concerned about the security in IoT devices and that concern has impacted their connected device purchase decisions. Overall awareness of potential security … Read the whole story
The $85 billion merger between AT&T and Time Warner would be a historic deal and form a giant, to be sure. There are implications … Read the whole story
The new partnerships could help Hootsuite further distinguish itself among other enterprise social-media management platforms. Clearly a force to be reckoned with, the company … Read the whole story
When is a pixel more than just a pixel? When it's Google's latest entrant into the smartphone space. Unveiled at a special event on … Read the whole story
The Digital Place-Based Ad Association (DPAA) will hold its annual "Video Everywhere" Thursday with a focus on the shift from targeting consumers inside the … Read the whole story
The latest controversy about Google's ad-targeting capabilities comes with a post from ProPublica that raises concerns about a policy change this past summer that … Read the whole story
AdTheorent, a provider of data-based predictive tools, used a new ad unit to survey voter sentiment after the third presidential debate. The unit layers … Read the whole story