MoBlog
by Gavin O'Malley, Staff Writer
More apps need to make in-app messages part of their engagement strategy, according to new research from Localytics. The study from the analytics firm shows that apps using in-app messaging … Read the whole story
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by Gavin O'Malley
Twitter on Thursday managed to beat analysts' third-quarter earnings expectations. It reported that average monthly active users were up 3% to 317 million. But … Read the whole story
by Laurie Sullivan
Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30, with $19.8 billion of the … Read the whole story
by Chase Martin
Led by the Pokemon Go craze, the augmented reality market appears to be continuing its upward growth, and is now projected to grow to … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Raw but shaming-free conversations are the draw at mom.life, which started as a pregnancy tracker called Preggie and recently relaunched to include moms raising … Read the whole story
by Laurie Sullivan
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
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by Jess Nelson
Evergage expanded its multichannel personalization capabilities on Wednesday with the launch of Evergage for Mobile Apps, extending its platform to Android devices and in-app … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
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by Laurie Sullivan
Brands are doing a scary job of preparing their Web sites for increased mobile traffic, and according to findings from a recent study, the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The realities are becoming more accessible to the market. We're talking virtual and augmented realities here, of course, and there are some recent indicators … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
While marketers have made strides in meeting the expectations of customers, there is still opportunity to reach deeper to create the competitive difference that … Read the whole story