Apple has officially added Search Ads to its App Store in a move designed to give developers a simple way to show off their apps to potential users. Since the … Read the whole story
Google's Allo messaging app will send people on a "Stranger Things' scavenger hunt inspired by the fiction-horror Web television series on Netflix created by … Read the whole story
Like all consumers, Hispanics are looking for more than just products or services, they want experiences that impact their lives in a positive and … Read the whole story
Delving further into the presidential election, Facebook on Friday unveiled a new feature that shows users what's on the ballot -- from candidates and … Read the whole story
There have been differing perspectives on which tier of virtual reality agencies should pursue and at least one believes strongly in the middle-ground approach. … Read the whole story
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLift, a programmatic native technology company. The partnership will provide ad buyers access … Read the whole story
Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 … Read the whole story
If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to … Read the whole story
A great week of future-gazing brought home to London delegates what a bright future our industry has, particularly in video, so long as consumer … Read the whole story