This week, Facebook estimated that U.S. advertising grew by 62%, year-over-year. Pivotal Research Group, however, puts the figure at about 50%. What explains the difference? "We think the meaning behind … Read the whole story
Of the 89 brands that experienced total audience growth in the MPA report, 83% of those brands saw an increase in their average mobile … Read the whole story
To navigate an environment that mirrors human life-and to keep pace with its continual evolution-advertisers need a better grip on mobile behavior. Read the whole story
In its PlayStore, Google is planning to give app developers the option of offering short-term promotional prices. For example, app makers can offer a … Read the whole story
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data … Read the whole story
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen it as its cross-device identity provider of record. The selection comes after testing … Read the whole story
Atlas Informatics has built and released a search engine that reaches across social, email, and apps on devices from phones to computers to find … Read the whole story
The NBA team Golden State Warriors is urging a federal judge to dismiss a lawsuit alleging that the team's mobile app illegally eavesdrops on … Read the whole story
From pop-up shops to tech-driven apps, creatives are moving beyond the traditional brief. At the fifth annual 3% Conference held in New York City, … Read the whole story
The Internet is increasingly becoming more secure for ecommerce and other transactions, according to Google. The company has added a new section to its … Read the whole story
Consumers anticipate they will do more of their shopping through online channels this year, but marketers need to understand the personal and the emotional … Read the whole story